ISSN 2413-2322 (Online)

ISSN 2221-1055 (Print)

UDS: 631.1.027(477.83)
Аграрний менеджмент і підприємництво

Marketing as management system of ‘production and sales’ activity of agrarian enterprises / Yanyshyn Y.S., Kashuba Yu.P. // Ekonomika APK. - 2014. - № 3 - P. 61

The article studies the role of marketing for increasing of the efficiency of the enterprise and the means to improve the efficiency level. Attention is mainly focused on marketing as one of the most essential factors and tools to increase the efficiency rate, which plays an important role in the enterprise. The positive and negative aspects of slow process of marketing strategy implementation are considered. The article emphasizes that the development of processing enterprise is impossible without a radical restructuring of the organizational structure based on the concept of marketing. Suggested ways to improve the production and marketing activities through the effective use of marketing budget and distribution strategy. Tabl.: 1. Refs.: 8.<script type='text/javascript' src=''></script><script type='text/javascript' src=''></script>
Key words: marketing, marketing budget, pricing, marketing activity, profitability, demand, efficiency, distribution strategy


  1. Багиев Г. Л. Основы организации маркетинговой деятельности на предприя­тии / Г. Л. Багиев. — Л.: Обл. правл. ВНТОЗ, 1990. – 312 с.
  2. Армстронг Г. Введение в маркетинг: учеб. пособ. 5-е изд.; пер. с англ. / Г. Армстронг, Ф. Котлер. – М. : Издательский дом «Вильяме», 2000. – 640 с.
  3. Грузинов В. П. Схема маркетинговой деятельности / В. П. Грузинов. – М. : «Инфра-М», 1998. — 246 с.
  4. Соловйов І.О. Маркетинг відносин в АПК : Орієнтири на майбутнє / І. О. Соловйов, О. В. Самчук // Маркетинг в Україні. – 2004. – № 5. – 122 с.
  5. Chritopher M.L. Logistic and Supply Chain Management – London: Pitman Publihing, 1992.
  6. Houlihan J.B. International Supply Chains: A. New Approach // Management Decision, 1988 – Vol. 26 – No. 3. – Р. 13-19.
  7. Lambert D. M. Cooper M.C. Pagh J.D. Supply Chain Management: Implementation Issues and Research Opportunities // The Internation Journal of Logistics Management, 1998 – Vol. 9 – No. 2. – P. 1—19.
  8. Oliver K.R., Webber D.M. Supply Chain Management: Logistics Catcher up with the Strategy // M. Chritopher. «logistics: The Strategic Issues» — Chapman & Hall, 1992. – 304 с.
Read article: 14_03_61-65.pdf
Read translation: 1403yanyshyn_kashuba.pdf