The article is devoted to an actual problem of sales activities management in agricultural enterprises. The main objectives of the study are foundation of activities and areas of the state regulation of market and economic management of sales activity in the agricultural sector. Using methods of synthesis and comparison there’re established legal, institutional, administrative and economic levers of state influence on comprehensive development of food market. On the basis of analysis and synthesis of scientific research there’re conducted and highlighted factors of direct and indirect impact on the organization management of sales activity. There’s proposed a mechanism of formation of organized agro-food market. Global experience of most common forms of agricultural entrepreneurship was presented. Differences in the corporate and cooperative models of agrarian logistics were found. The study examined the scheme sales in different scale organizational and legal agricultural structures. There was proved a value of agricultural service cooperatives in efficiency improving of sales activity of agricultural enterprises. Goods movement system of agricultural production and management of product flow at the micro level was processed. The practical significance has formed model of efficiency management of sales activity in business entities that outlines areas of efficiency improving of sales activity. Channels of agro-food products were analyzed. Advantages and disadvantages of different channels for different agricultural enterprises were established. The methods and forms of agricultural products sale were investigated. Advantages of internet technology in sales activity of agricultural enterprises were established. The main internet sites of virtual agricultural market were identified. The method of determining transaction costs in sales activity of agricultural enterprises, which contains elements of scientific novelty, was suggested. There’re developed conceptual bases of industrial and commercial activity of agricultural producers that need further research. Tabl.: 3. Figs.: 3. Refs.: 12.